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Sunday, February 19, 2012

The Gift of Neural Plasticity

The gift of what, you ask? It's plasticity, and it's a characteristic whose discovery revolutionized the way we think about the brain.
Neural plasticity is the brain's ability to adapt to changing conditions. Years ago, we thought that after the earliest years of life were past, the human brain remained in a relatively fixed form. In other words, it used to be assumed that an adult brain no longer could change and grow in the many ways a younger brain could.
But thank goodness for the reality of neural plasticity. Modern studies have shown that, while the infant brain is capable of the most astonishing growth, the adult brain is far more plastic--changeable, able to adapt, able to grow--than once thought. In fact, our brains continue changing throughout our lifetimes, and science is discovering more ways these changes happen all the time.
See, the brain functions through a network of neurons (specialized nerve cells) that exchange information. Neural pathways--sort of like maps throughout the brain--are formed by the connections between neurons. They are joined by chemical chains called synapses. When we exercise a skill or learn a new one, our brains build more synapses between the required neurons. Likewise, stop using a skill or never learn it at all, and the brain stops maintaining the synapses that connect those neurons.
This means opportunity! It's true you can't force your grown-up brain to make tons of new neurons, but you can optimize its ability to form synapses. You can influence how and whether your brain grows (or suffers) by changing the environment, nutrition, and experience you give it.
Research has found that the brain can also build new synapses in order to bypass damaged neurons. In one study, scientists worked with rats that had begun to show a build-up of the neural pathway-hardening proteins of Alzheimer's disease. Half of the rodents continued to receive a standard diet while the other half was put on a diet rich in the antioxidant compounds found in blueberries. At the end of the test period, the antioxidant-nourished rats performed better in solving a maze. Despite the fact that the blueberry-fed subjects still showed brain plaque when autopsied, these animals didn't just maintain their learning capacity on their antioxidant-dense diets--they improved.
Now you've heard of antioxidants before. These are the same compounds that attach to dangerous free radicals throughout the body and render them harmless. Chances are, the blueberry-fed rats thrived for two reasons. Not only did the well-nourished individuals benefit directly from the antioxidants that became part of new synapses; their brains and bodies also enjoyed a decrease in exposure to free radicals. (Now that's nutrition that packs a punch!)
Besides nutrient compounds, the brain also needs other factors to keep synapses strong. Oxygen is one of them. A great way to improve the brain is through a regular regimen of aerobic exercise. A study by a team at Trinity College, Dublin, showed that a habit of aerobic exercise stimulates the hippocampus, the region of the brain that is largely responsible for memory. The conclusion is, it's true: Exercise sharpens your memory.
Long story short, keeping your brain cells bathed in nutrients and oxygen and protecting it from harmful free radicals will keep it strong and healthy. And because of the miracle of plasticity, it's even possible a few healthful changes can make you more sharp and more capable now than you were in your youth.
Think (pun intended) about it. What are some simple things you can do today to improve your diet and daily routine in order to keep your entire being fit? A little effort can go a long way...and what a reward, both in body, and in mind.

Saturday, February 11, 2012

Methods for Dominating Local Search Engine Rankings for Good CPA Websites


Today's internet has zero bounds in delivering prospect traffic to innovative accountingbusiness websites and generating a limitless cash flow for even a small practice. There is merely one downfall to this potential. The start of the procedure can appear to be an intimidating job. This article contains a couple of useful hints to help your business take over the search engines in your local area to make sure that the local search traffic ends up on your site.
Customize your search terms for better results
SEO best practices are more acutely focused when you are working with a geographically targeted area. Use your desired search keywords all over your site. This includes page title, header tags, your URL and of course in your optimized content. As an example, for an accountant in the greater Boston area, you should target longtail keywords such as "greater Boston metro area CPA" or "tax accountant in Boston local area" rather than broad-based terms such as "Boston CPA" or "Boston accountant". These kinds of direct, focused keywords bring in the qualified, local visitors your firm is trying to attract.
Start blogging for your practice
Blogging is a great strategy for modern CPA website designs. It can be a great help in increasing your firm's rankings with the search engines. Each post is a new opportunity for fresh, optimized content to be listed in the search engines. It is also an opportunity for being listed with a geographically-targeted group of keywords. A blog does not only offer the benefit within the search engines. It is also an excellent opportunity to be seen as an accounting subject matter expert in your local area. As a CPA, you know how important this is. Financial management services are important for both corporations and families. Some customers prefer doing business with people they know. If they do not know you, they may not be willing to do business with you. Keeping a blog makes you approachable, personal, and establishes your expertise.
Make yourself visible
When working with a local audience, you need to establish yourself as a subject matter expert. It is also equally important to maintain that position in the field of accounting. Offer to guest author for other local businesses by posting on their blogs. Advertise tax workshops for potential clients during the income tax season in both the printed and the online versions of your local newspapers. Each time your CPA website is mentioned online creates a boost for your search engine rankings.
Use Online Directories
You should submit your firm to your local area's online directories. This will help make sure you dominate local search listings for modern accounting firm website templates. Directories also create numerous opportunities for linking. This is especially important for inbound linking. The more listings you have, the higher your ranking will be on your local search listings.
Customer review sites are also important. They are a great opportunity for visibility. Your clients can rate your firm's services. Make sure your business is listed to take advantage of this opportunity. Today's internet-savvy consumer is greatly influenced by online customer reviews, particularly in a local setting.
Take Advantage of Social Media Possibilities
Social media is free, and its influence is significant. If your firm hasn't started a Facebook page, a Twitter account, and a Google Plus page, you should do so immediately. Make sure that all your social media accounts link back to your firm's web site. This gives your customers the chance to be a fan of your firm and to write reviews for your services. The social media links to your firm's website carry great authority in terms of the search engines. This opportunity is important in terms of advertising valuable information regarding your practice. It is not only visible to customers, but also to prospects.
The local competitive landscape for accountants is tough. However, using a few essential internet tactics can help you gain a strong competitive advantage. Be sure to stay in touch with emerging technologies. And be certain to take advantage of the fantastic opportunities provided by social media outlets.

A Newbies Guide To Making Use Of Google


Google AdWords is been considered one of the greatest ways to generate traffic to your internet site, obviously you must recognize that you will need to pay for all the traffic you receive. You should be aware that if you do not realize what you are doing with google AdWords you could end up investing loads of money to end up getting the traffic you are searching for. You have to realize that mainly because you are generating traffic to your internet site it doesn't mean you will create product sales and many folks have wound up learning this the hard way. When it comes to getting visitors or traffic to your internet site, google AdWords can work, and we are going to teach you the basics of this program here.

It is extremely important that your site is set up correctly and can in fact convert visitors into sales otherwise the traffic that you create will not be advantageous. There loads of folks who don't know how to set up a web site correctly and for those folks there's information available together with organizations that can do this for you. You ought to recognize that once you know your website converts you'll know how effective your marketing and advertising campaigns are.
The best technique to make certain you're setting up a successful campaign is to ensure that you do your keyword research in order to select the best keywords and key word phrases for your website. And just because you think a key word is actually a good word to target doesn't necessarily mean that the individuals who go to your website because of that key word will wind up buying anything. To explain this a little better you would wind up having better success with something like "acne treating program" than you would with a keyword as wide-ranging as "acne". You will find that the broad keywords are in addition going to wind up being much more costly than the more targeted key words that you can find.
Another thing that's vitally important is that when you generate the advertisement it is really important that you make it clear that you are actually selling a product. You need to keep in mined that if your advertisement is broad men and women may click on it without realizing you are selling something, and every time your ad is clicked you're spending money so it is important to be clear about what you are selling. Many individuals right now are actually including the price of the product they're selling directly within their advertisement so there are no misconceptions.
This is really a great place for you to begin by using the knowledge above, but you ought to do considerably more research before actually jumping in and investing money on google AdWords. I'm sure you have heard the expression that knowledge is power and you should be aware that the same goes when it comes to google AdWords, the more you know the better off you will end up being. I should also point out that there are guides which can show you the best ways to go about using this advertising and marketing platform, obviously they come at a price.

US Search Coupon


There are many types of searches you can adopt on the official website of US Search. US Search features many searches distinguished from other search engines. As a powerhouse in the people investigation industry, people search service US Search offers does not only include background checks, but also criminal checks and sex offender searches. Thus people search report from US Search is more detailed and accurate. From another angle, those additional categories are also the part of the company's real strengths. However, the US Search website has become really a great standard of people search resource for everyone in the United States. Here I will introduce some services from US Search. First of all, People Search charges you 9.95 dollars, offering you last known address and full names. Secondly, Reverse Phone Lookup offers you information about name & location with the payment of 4.95 dollars. Thirdly, Nationwide Criminal Search offers you full details about death, marriage, relatives, aliases, and sex offenders and so on by means of its expert background, as well as nationwide criminal search. It is a little higher, 59.95 dollars. Fourthly, Social Network Search, 19.95 dollars, provides you a list of all known profiles from all social websites. Fifthly, property records, 11.95 dollars, can also offer you home evaluation checks. In addition, Email Search costs 4.95 dollars while State Criminal Records Search charges 24.95 dollars.
Now I think you have been familiar with all services the company offers. Results are accompanied with reports. All reports from US Search boast an easy-to-read format. For privacy preyers, you should keep far away from the company. Do not count on it to get sensitive information since privacy laws protect people from identify theft. Each report will be customized to meet your needs. What you need to do is to pay after you get satisfied results. On the official website of the company, you can find a FAQ section at the bottom. Answers of most your questions can be found there. For example, the question what information you need in order to search for someone puzzles many people. In fact, what you need to provide is just the first name of some one. However, the more information you offer, the more possible the company finds the right one for you. US Search coupon allows more people to find lost people, wanted employees or the family history at best prices, such as 25% discount on all US Search products. All in all, due to No Results-No Charges policy, US Search will never disappoint you.

SEO Methods - How to optimize your website


Nowadays, SEO is one of the effective marketing strategies that can help online business become successful. However, if we know how to apply this strategy in business with good and appropriate methods, we can gain lots of benefits from it. There are some good white-hat techniques that we can use for our website in order to get good ranking in SERPs.
SEO is not so hard to learn because everyone can learn it and apply it for his or her websites easily. However, It is not easy to get good results if we don't use it with right methods. There are three kinds of techniques that we should know before starting to apply SEO; they are white-hat technique, black-hat technique, and gray-hat technique. Here we discuss about white-hat technique that can help us have good results and avoid being banned from search engines.
There are two basic steps of SEO including on-page and off-page. Here we focus on off-page because it is very important to decide ranking of website on search results. Off-page occupies about 60%-70% of success. Let's talk about how many methods of this technique.
Forum posting, a kind of posting information and participating in conversation of community, is a good method of using signature for placing links. By using this way, we not only can rank keywords very fast but also we can marketing our website if we participate in conversation regularly. We can decorate our signature with [b] tag, and [i] tag in order to emphasize the keywords and links that we SEO for. This way can take some days to see results, but don't post too much and too fast in short time because our website can be filtered as spam and can be banned from search engines, especially google.
Social Bookmarking submission, a kind of posting links, urls, is a good method of indexing our website fast in search engines. Most of search engines usually go to those websites and crawl data then collect and gather information. We can submit our website to those social sites as much as we can. Most of famous social sites are Digg, Reddit, Twitter, De.li.cious, and etc….By doing this way, we build some permanent backlinks with good authority for our website.
Article submission, a kind of product and services marketing, is a method of writing articles and posting them into famous article directories. By doing this way, we can gain some good traffic for our website; and also some good backlinks. Luckily, we can have huge backlinks from other websites if they republish our articles with sources, but we need to write quality articles.
Last but not least, blogs commenting is the best method to boost your website on the high position in SERPs. Auto-approved dofollow blogs with high PageRank are good sources for SEOers to focus on. We can rank our websites very fast by using this way; however, we should try to avoid spamming those websites. Commenting on related themes can be a good way to avoid being filtered as spam. There are many scripts, plugins, and tools for us to use to find those blogs; and most of those tools are free to use.
In conclusion, SEO is a method of combining art and technique. By using good and right methods, we can help our website have good ranking in SERPs. Since then our business will run smoothly with good sales and profits. White-hat techniques in SEO are always the best choice for us to use in order to get good results.